GOAL
To increase online awareness of P&G products via educational Podcasts for employees globally through the company intranet.

CHALLENGE
To educate and enable P&G employees to view and download the content for training and learning purposes to their laptop computers

RESULTS
The first series of Podcasts were launched for WINnovation 2007 . PodFcatory and P&G were able to interact with attendees as well as the presenters at the event, making it very personal. By capturing the content we were able to archive the information for anyone within the P&G family to download globally. The Posters (presentations) were simple, clean and direct enabling the viewer to gain full insight into what was being shown and discussed. By delivering it in the Podcasting format it enabled P&G employes to download and watch the content when it was good for them to view. The Podcasting delivery also was a good choice as once the content was downloaded the viewer could take the content with them to view without having to have internet access.


GOAL
To increase online sales and brand awareness via a weekly golf tip Podcast from PGA Professionals.

CHALLENGE
To tie in the Podcast with email and Web site marketing initiatives.

RESULTS
Currently there are over 24 countries downloading and online sales have increased by 109% over the previous year. The Podcast has also given Bionic an international audience and the opportunity to listen to and interact with viewers on a one to one basis, thus creating a personal relationship that will in turn increase sales and help Bionic to develop better products.

Link
Bionic Podcast Homepage


GOAL
To increase wagering, eCommerce, acquisition of new members to the Twin Spires Club and attract a younger audience that is tech savvy with expendable income.

CHALLENGE
To bring a new communications channel to an industry that is old school.

RESULTS
By tying the Podcasts (Horse Tales, Hores Racing 101, Kentucky Derby Trail, Barn Notes, Churchill Downs this Week, Horse Racing Podcapper) with the Churchill Downs CRM segmentation we were able to create unique audio and video content based upon the needs of our customers to increase wagering, eCommerce and Twin Spires Club membership. This new media also enabled Churchill Downs to interact with fans, attract a younger audience, develop a new revenue stream for marketing/advertising and become a trendsetter within the Horse Racing Industry.

Link
Kentucky Derby Homepage


GOAL
To develop Podcast that would gain an international audience and become an early leader in the Podcasting health areana.

CHALLENGE
Create an ongoing series that was soley focused on the needs of the audience via email.

RESULTS
The highly successful YOGAmazing Video Podcast has become a top 1% Podcast within iTunes and (over 200,000 currently available) with over 8 million downloads globally. The YOGAmazing Video Podcast has been featured on the iTunes homepage multiple times as well as YAHOO!, Yoga Journal, Shape Magazine, Parenting Magazine and received sposnsorship by Saturn Cars, Coco-Cola, Disney, Zone Perfect Health Bars, Audible.com and numerous others. The series continues to grow its audience and has successfully created a podcast solely on the needs of the audience.

Links
YOGAmazing Homepage


GOAL
To increase global awareness for Louisville tourism.

CHALLENGE
To showcase the city of Louisville to an international audience by showing that it is more that the Kentucky Derby.

RESULTS
The Lookin@Louisville Podcast has been an excellent marketing tool for anyone wanting to come to Louisville for a vacation or relocating to the city because of new business and job opportunities. The Podcast has enabled the Louisville Convention and Visitors Bureau to use Social Media and Podcasting to directly interact with a young, affluent and tech savvy group of professionals that will looak at Loyuisville as great city to work and live in.

Links
Lookin@Louisville Podcast Link

GOAL
To increase IU Southeast student enrollment for the fall 2006 semester.

CHALLENGE
To bring prospective traditional and non-traditional students into the IU Southeast environment online via social media and podcasting.

RESULTS
By all accounts, fall 2006 enrollment rose significantly (double digit percentage) over 2005. Additionally, Web hits were up over 40% from the previous year. That trend has continued as all follow-up efforts have been directed to the success.ius.edu URL. As a result of the success of the 2006 fall semester effort, this online interactive approach has and will be a cornerstone of all future enrollment initiatives.

Links
IUS Podcast Homepage

 


GOAL
To increase awareness of the Idea Festival globally

CHALLENGE
To develop a podcast that would not only increase awareness, but would also increase sales of the event

RESULTS
We used the 2006 Idea Festival speakers and created an enhanced audio podcast. This ongoing series has embedded links that could be clicked on within iTunes that would drive the viewer/listener to the Web site for more information on the event, thus increasing awareness and potential ticket sales for 2007.

Link
Idea Festival Homepage


Copyright 2009 Primitive, Inc.