To increase wagering, eCommerce, acquisition of new members to the Twin Spires Club and attract a younger audience that is tech savvy with expendable income.
To bring a new communications channel to an industry that is old school.
By tying the Podcasts (Horse Tales, Hores Racing 101, Kentucky Derby Trail, Barn Notes, Churchill Downs this Week, Horse Racing Podcapper) with the Churchill Downs CRM segmentation we were able to create unique audio and video content based upon the needs of our customers to increase wagering, eCommerce and Twin Spires Club membership. This new media also enabled Churchill Downs to interact with fans, attract a younger audience, develop a new revenue stream for marketing/advertising and become a trendsetter within the Horse Racing Industry.
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